"Catholics Come Home"
A parishioner sent me an article (from catholicnewsagency.com) regarding a new program that the Diocese of Phoenix has used which is called, “Catholics Come Home”. The initial outreach of the program has bore much fruit, thanks be to God. Excerpts of the article are below. Also, please click on today’s title for the website for this program; it contains the videos (at the bottom of the front page of the site) mentioned in the article.
Phoenix, Apr 7, 2008 / 10:28 am (CNA).- In less than three weeks, 3,000 Catholics returned to the Church in the Diocese of Phoenix due to the effort of a new lay apostolate, CatholicsComeHome.org. The program consists of a website and commercials aired on local television that effectively portray the truth and goodness of the Catholic Church.
In an interview with CNA, Catholics Come Home, Inc. founder and president, Tom Peterson explained that the ads are designed to take people to the website, CatholicsComeHome.org, where they can find answers to questions about Church teachings, and also to put them into contact with their local parish to be led home, back to the Catholic Church.
Prior to founding Catholics Come Home, Peterson worked in advertising until he attended a retreat that completely changed his life. It was then that he knew God was calling him to use his advertising talents for evangelization.Years later, he was contacted by the Diocese of Phoenix to help start a three-week campaign which was launched last month. In Phoenix, the commercials were aired on all major television networks and also ESPN, Lifetime, FOX News and others.
After the first commercial campaign, not only did the diocese report a marked increase in Mass attendance, but over “31,000 unique visitors came to the website from Phoenix and other US cities plus 60 foreign countries, with questions, to look up Mass times, to read information on marriage issues, to watch testimonies or to order Matthew Kelly’s book, ‘Rediscovering Catholicism.’”
The commercials aired on television are produced by CatholicsComeHome.org. Before airing the ads, two of the clips, “Epic”, and “Movie,” were shown to a focus group that consisted of former and practicing Catholics, non Catholic Christians, as well as those without any faith.
The feedback received from the group was outstanding. Seventy-eight of the 100 participants had positive responses to the ads. In another assessment, the organization found that before watching the videos, 90% of the participants had negative impressions of the Catholic Church. After viewing ads one time, 54% had a much more favorable impression. Hearts and minds were changed after viewing these creative and inspired ads.
The first commercial, “Epic” portrays the history, beauty, and spirituality of the Church that Jesus started 2,000 years ago. Peterson mentioned that “many people don’t realize the history of the Church. They don’t realize that Peter – the Apostle from the Bible – was the first Pope. They don’t realize the vast accomplishments that the Church has made over the centuries.”
“Epic” also effectively represents the universality of the Church. The clip shows a Mexican fiesta, an African Mass, a Tongan baptism, aid workers serving in a Vietnamese jungle, among other scenes.The reaction to the video has been overwhelmingly positive. Viewers commented, “After seeing ‘Epic’, it made me proud to be Catholic.” Priests have noted that the video made them feel “re-invigorated about their vocation.” The video also has touched former Catholics who have said that the video showed the truth about the Church – “truth that they haven’t seen in decades.”
…While CatholicsComeHome.org is still searching for further funding and quality advisors, the organization is hoping to take the information learned in the focus groups and initial airings, and bring the commercials to other dioceses next year.
Phoenix, Apr 7, 2008 / 10:28 am (CNA).- In less than three weeks, 3,000 Catholics returned to the Church in the Diocese of Phoenix due to the effort of a new lay apostolate, CatholicsComeHome.org. The program consists of a website and commercials aired on local television that effectively portray the truth and goodness of the Catholic Church.
In an interview with CNA, Catholics Come Home, Inc. founder and president, Tom Peterson explained that the ads are designed to take people to the website, CatholicsComeHome.org, where they can find answers to questions about Church teachings, and also to put them into contact with their local parish to be led home, back to the Catholic Church.
Prior to founding Catholics Come Home, Peterson worked in advertising until he attended a retreat that completely changed his life. It was then that he knew God was calling him to use his advertising talents for evangelization.Years later, he was contacted by the Diocese of Phoenix to help start a three-week campaign which was launched last month. In Phoenix, the commercials were aired on all major television networks and also ESPN, Lifetime, FOX News and others.
After the first commercial campaign, not only did the diocese report a marked increase in Mass attendance, but over “31,000 unique visitors came to the website from Phoenix and other US cities plus 60 foreign countries, with questions, to look up Mass times, to read information on marriage issues, to watch testimonies or to order Matthew Kelly’s book, ‘Rediscovering Catholicism.’”
The commercials aired on television are produced by CatholicsComeHome.org. Before airing the ads, two of the clips, “Epic”, and “Movie,” were shown to a focus group that consisted of former and practicing Catholics, non Catholic Christians, as well as those without any faith.
The feedback received from the group was outstanding. Seventy-eight of the 100 participants had positive responses to the ads. In another assessment, the organization found that before watching the videos, 90% of the participants had negative impressions of the Catholic Church. After viewing ads one time, 54% had a much more favorable impression. Hearts and minds were changed after viewing these creative and inspired ads.
The first commercial, “Epic” portrays the history, beauty, and spirituality of the Church that Jesus started 2,000 years ago. Peterson mentioned that “many people don’t realize the history of the Church. They don’t realize that Peter – the Apostle from the Bible – was the first Pope. They don’t realize the vast accomplishments that the Church has made over the centuries.”
“Epic” also effectively represents the universality of the Church. The clip shows a Mexican fiesta, an African Mass, a Tongan baptism, aid workers serving in a Vietnamese jungle, among other scenes.The reaction to the video has been overwhelmingly positive. Viewers commented, “After seeing ‘Epic’, it made me proud to be Catholic.” Priests have noted that the video made them feel “re-invigorated about their vocation.” The video also has touched former Catholics who have said that the video showed the truth about the Church – “truth that they haven’t seen in decades.”
…While CatholicsComeHome.org is still searching for further funding and quality advisors, the organization is hoping to take the information learned in the focus groups and initial airings, and bring the commercials to other dioceses next year.
posted by Fr Greg at
11:12 AM
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